Mobile Game Development Mistakes That Every Developer Should Avoid
These days, mobile games are dime a dozen. As a result, developers don’t have as much leeway as they once did. If your game isn’t as close to perfect as possible straight out of the gate, it is unlikely to make a mark.
This, naturally, isn’t a great situation to be in. So, to make sure that you avoid all the mistakes that novices typically do, here are the missteps that you need to be most aware of.
Not Researching Your Target Audience
When most people hear the words “target audience”, they automatically assume that it is only a term for marketing. However, when you think about it, this is exactly what you are going to need to do once your game is finished. Only starting to care about your target audience at the end can spell doom for your mobile game.
Understand, as versatile as you may think your mobile game idea is, this isn’t necessarily the case. Depending on the elements you will include, the game will appeal to a certain group more than others. By identifying this group and coming to terms with what they need, you can tailor your game to appeal to them even more.
So, how do you find out what your target audiences want? Well, the good news is that much of the research has been done for you with Google Play insights. In short, there are several points you need to consider. These include how and when your mobile game is most likely to be played.
This will slowly lead you to also ask why someone would want to play your game. Is your target group playing for relaxation purposes, to pass time, or because they hope to achieve a goal? Always use statistics and empirical evidence to answer these questions.
Not Thinking About Monetization
What is the main goal that you hope to achieve with your mobile game? Well, to make money, of course! Thus, it is important to make sure that the game contains enough money-making elements. In short, there should be things that players are willing to pay for.
Keep in mind, you will face steep competition. Therefore, these buyable items should be something people simply must have. Due to this, they need to be an essential part of the gameplay. At the same time, people should feel like they are getting their money’s worth when they make these purchases.
Also, try to create as many of these purchase items as you can. After all, if you only have a limited amount, customers will not feel obligated to spend any money on your game. At this point, you begin to stop making money.
Not Testing the Game
Testing can often seem like the most obvious step. After all, it is part of the process once you are done with the game design on your computer. Nevertheless, many designers can actually rush through this stage. This tends to happen when you are short of time and simply want to get your game out on the market.
However, all these flaws and bugs will simply bring the rating of your game down. Players will get frustrated with the many errors and simply move on. As mentioned, people aren’t nearly as accepting or forgiving of flawed games as they once were. Thus, even if you were to fix the issues, later on, there is no guarantee that you will be able to get back into the players' good graces.
So, even if you are running behind schedule, take the time to test your game before releasing it. And once you fix any errors, make it a point to test it once more. Do this until the game is close to perfect as it can get.
Not Giving Enough Attention to UX
Many developers place game design above all else. Now, it is true that if you want to make an impact, your game design has to be great. However, this isn’t the only element that is important. In many instances, UX can be even more significant than design.
Sure, from a developer’s point of view, this may be hard to believe. Nevertheless, you need to think about what players want. The average player’s top requirement is to be able to navigate a mobile game easily. While they do appreciate good graphics and a complex concept, they would much rather be able to get through the game without any issues.
So, before you give your game your seal of approval, just check how playable it is. And remember – consider it from a less technical point of view. Ask someone who isn’t well-versed with development to play the game and allow them to give you feedback.
Not Taking Notes on Your Competitors
Sure, since your mobile game is still in development, it may seem as though you don’t have any competitors. However, similar games that fall into the same genre as yours can be considered competition. These can actually be quite helpful to you.
Check out these games and what players have said about them. In particular, take note of what people did and didn’t like about these mobile games. This way, you will have a clearer idea of what to include and know what to avoid.
Not Focusing on the Important Points
Before you get started, identify which elements are most important to the game and which aren’t. This will help you decide how to allocate your time wisely. You can then spend more time on the important parts and not waste your time on components that don’t really matter. In the end, this can help you stick to your schedule and get your game out exactly when you want to.
As you can see, there are quite a few minefields that you need to avoid as a game developer. Now that you are aware of them, evading these mistakes will be a lot easier for you to manage in the future.